Going back to my beach trip...
another thought I had was this: being a guy, I hate putting on sun tan lotion. All the hair and so forth - well, I'll spare you the gory details, it's just not pretty.
I like the spray on stuff, but it still takes time. But it leads to an even better idea.
What if there was a spray-on booth, so that as you walked to the beach, you could just walk through it and it would spray you head-to-toe with the SPF of your choice? Wouldn't that be cool? And you could run back through after a couple of hours to re-dose yourself.
I think I would pay for that. ;-)
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